From Idea to Successful Offer: How to Develop the Optimal Communication Strategy for Your Project 💬

To ensure that your idea reaches where it’s needed, it’s important to set clear communication goals and identify the specific needs of your target audience. A well-defined communication strategy allows you to effectively convey your messages through appropriate communication channels and mediums. This ensures that your audience clearly understands how your product or offer solves their problem. The Marketing Canvas helps you organize your thoughts and summarize them in a structured and compact way on one page.

In our workshop, we invite you to apply this tool practically to your project or idea and allow us to support you in the process.

Topics covered: • Using the Marketing Canvas as an agile strategy tool • Ingredients for successfully marketing your product • Finding and reaching the right target audience • Developing key messages and value propositions • Defining communication channels and increasing visibility • Deriving content experiments to validate prototypes • Learning to achieve a significant impact on a small budget

Speaker: Susanne Trautmann, Go-to-Market Strategist
Target audience: Start-ups, Enthusiasts, Freelancers

Registration: until October 16 at info[at]stadtverwicklung.de

The number of spots is limited to a maximum of 20 participants.
Please bring your projects and project ideas to work on them further in the workshop—either individually or together with your team.

Thanks to funding from the drosos Foundation, the workshop is offered to you free of charge ❤️

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